Perverse Sunglasses

Perverse Sunglasses was a start-up company launched in 2015. As the brand’s director of comms, I teamed with the founder and CEO to develop branded language that inspired self-expression and unapologetic confidence to style every day with a fresh pair of affordable, luxe-inspired sunglasses.
I also led product naming and crafted supporting content for over 150 SKUs during an aggressive launch schedule.

The product launched at Coachella, and the brand’s B2C business was the primary revenue driver and relied heavily on email for awareness and sales.