Murad | Pure Skin Supplements, launched October 2025

In late 2025 under an aggressive 2-month deadline, Murad relaunched its successful Pure Skin Clarifying Supplements exclusively online and Amazon, via heavy DTC email and paid media support.

Creative direction: Amplify “they’re back!” messaging to appeal to previous users and attracting new users who value peer-reviewed products. Carefully adhere to strict regulatory copy guidelines without softening efficacy or proven results. Re-strengthen the brand’s mantra: we are more than a skincare company. We are a whole-person wellness company from the inside out