Murad | Retinal ReSculpt Body Treatment, launched December 2024

As of March 2025, the product had a sold-out launch on Sephora and Murad.com, and has driven the most orders and revenue of any campaign in 2 years.

Creative direction: Capture clinical efficacy and proven results without feeling stale and flat via high-impact visuals and “cheeky,” thumb-stopping copy. Below is a collection of assets from influencer events and TikTok to Wild outdoor postings and Amazon.