Editorial | Well Connected

Murad launched a digital editorial platform, Well Connected, in 2021. Stories and podcasts mined trends and sourced thought-leaders to build the brand’s power as a wellness company through the lens of skincare.

As the head writer, I pitched, sourced, and wrote editorials, carefully balancing advanced and trusted expertise with SEO optimizations for first-page rankings. I also provided creative image direction and freelance editorial direction.